Super Bowl ads have always been terrible

The reason you thought Super Bowl ads were good once is that you were a child at the time.

The linguistic tyranny of the 'doorbuster'

Let's end this stupid, made-up word's reign of terror. Read to the end for quick takes on the Gamecocks, The Penguin, and Mrs. Davis.

Why the newsletter is called 'Hell of a Bird' now

For those who require one, an explanation on the aesthetic overhaul. Read to the end for some thoughts on the BlueSky Boom.

James Carlen vs. the University of South Carolina

I went to the National Archives to unpack one of Gamecock Football's greatest mysteries: why, exactly, did we fire Jim Carlen? Behold Part 1 of a multi-part series.

In 1974 USC made an 'abortive' attempt to hire Lou Holtz

Twenty-five years before his triumphant return to Columbia, the Gamecocks tried to hire a former USC assistant and rising star, Lou Holtz, away from N.C. State.

I am being systematically haunted by underqualified university presidents

Wow, can't believe they're already doing a reboot of the Bob Caslen saga. (Plus a few other things on my mind this week.)

Overdue

It's easier to make hard decisions you've been avoiding when other people basically make the decisions for you.

The case for 2000 as USC's best Georgia win

Since the Gamecocks are almost certainly not going to beat Georgia in 2023, let's seek refuge in our memories of the year 2000, a time when they did.

2023 is USC's first Spider-Man Meme year since 1983

Plus, what the infrequency of this phenomenon says about the futility of the "real Carolina" debate.

The favorite songs prompt that's taking over Twitter makes no sense whatsoever

And yet I still took the bait.

Let's do some extremely risk-averse sports betting

Read to the end for some truly exquisite Clemson trash talk.

Where will we talk about sports in 2023?

Twitter is imploding, but so far its would-be challengers are coming up short.